Job Description

Job Description

Job Description

Are you a strategic thinker, passionate about tourism, and ready to shape the future of one of America’s most iconic travel brands? The Virginia Tourism Corporation (VTC) is looking for a dynamic, collaborative, and visionary Vice President of Partnership Marketing to join our leadership team and help drive the future of tourism across the Commonwealth.

In this high-impact role, you will champion cooperative marketing, industry grant programs, tourism product development, and community-driven, strategic planning across Virginia. Your leadership will ensure implementation of the 2026 Statewide Tourism Plan, a transformative roadmap built by and for over 1,000 industry stakeholders.

In addition, this Leadership Role occasionally requires presentations to Members of Virginia’s General Assembly, the Governor’s office, Secretary and Deputy Secretary of Commerce and Trade, VTC Board of Directors, Elected and Appointed Government Officials as well as speaking at industry conferences and seminars.

Key Responsibilities:

Strategic Tourism Planning: 

• Guide communities in creating tourism strategies that boost competitiveness and regional identity
• Lead implementation of the new Statewide Tourism Plan (STP), while supporting the successful DRIVE Tourism Initiative with workshops and grants annually

Product Development & Vibrant Community Growth:

• Work with Partnership Marketing’s Destination Development Managers and industry partners to develop compelling visitors’ experiences throughout regions that have limited resources but high potential for tourism development
• Collaborate with VTC Business Development Director to grow Tourism Improvement Districts and Tourism Zones across the Commonwealth. Work with the Director on execution of Tourism Development Financing Program opportunities
• Facilitate best-practice benchmarking trips with tourism leaders

Cooperative Marketing & Grants:  

• Oversee the Director of Marketing Leverage Program, Special Events and Festival Grant, Micro Business Grant and Destination Marketing Grant initiatives
• Ensure effective distribution and performance of 300+ grants across Virginia
• Collaborate with over 1,000 partners to promote Virginia tourism effectively

Industry Education & Leadership:

• Strengthen partnerships with VADMO, VRLTA as well as State and Regional Agencies
• Encourage and promote tourism curriculum in higher education
• Co-lead programming for the VA-1 Tourism Summit, bringing together best practices, technology, and keynote speakers
• Participate in National Organizations such as USTA and Destinations International as an active thought leader

People & Performance Leader:

• Lead a team of 14 talented tourism professionals
• Create a culture of trust, creativity, accountability, and collaboration
• Ensure alignment with VTC’s Operating Philosophy and cross-agency teamwork

Job Qualifications:

• Deep knowledge of tourism marketing strategies and community development
• Proven success collaborating with industry stakeholders and public/private partners
• Strong communicator and team builder with sharp organizational skills
• Ability to act with integrity and work collaboratively with state agencies and communities
• Position requires frequent overnight travel

Experience:

• 10+ years of leadership in tourism, destination marketing, economic development, or related field

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. 

All candidates must apply through our website A valid Virginia driver’s license and ability to obtain a passport is required. Application deadline: December 8, 2025.

VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi lities. It is VEDP’s intent that its employment and personnel  policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources at 1-804-545-5634 or  vtchr@VEDP.org . TDD 1-800-828-1120.

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